NEW YORK - What does Angelina Jolie have in common with Joseph Stalin and Thomas Edison as well as two out of every five Americans between the ages of 26 and 40?They all have tattoos.
Once seen as a silent cry of rebellion, tattoos now posess a status so firmly mainstream that advertisers are using them to market everything from tires and shoes to wine and energy drinks. That has its downside, though. The more acceptable tattoos become, the more they lose their edginess — and their value as advertising.
